About Me

Over a decade of career rooted into online marketing and web applications in general, I developed a holistic perspective on Internet/Web, both granted by solid production leading experience and massive evaluations of web applications in various business functions.

Although the new technology and hot topics come and go, I believe that we could still beat the game by focusing on the unchanged.

Other than above-mentioned, I consider myself as:

Global citizen
Lived in Spain and travelled much to different part of Asia/Europe. Have strong inter-continental network of great friends and respectful professionals. Topics regarding different culture / geopolitics / languages / cuisines can’t fascinate me enough.
Avid learner
Crawling wikipedia articles after articles is one of my addiction.
Or, hipster / geek
in a nutshell.

Contact Details

Zac, Tong-Yueh Yang
+886-987-007-019
zac.yang@gmail.com

Certificates

Data Science Specialization by Johns Hopkins University @ COURSERA.ORG

Getting and Cleaning Data (Grades: 100%) November 2015

getting and cleaning data certificate

The Data Scientist’s Toolbox's' Signature Track (Grades: 100%) September 2015

data scientist's toolbox certificate

R Programming' Signature Track (Grades: 100%) September 2015

R programming certificate

Content Marketing Course @ ONEMONTH.COM

Certificate of Completion September 2015

growth hacking certificate

Growth Hacking Course @ ONEMONTH.COM

Certificate of Completion August 2015

growth hacking certificate

Education

ESADE Business School, Barcelona, Spain

Fulltime MBA Program April 2005

  1. Major in Marketing / Entrepreneurship
  2. In-company research program in local designer brand Antonia Miro, about design pattern solution to modularize a database of design concepts with respect to market response
  3. Hosted EUREKA Start-up 90-mins Pitch Competition, sponsored by Deutsche Bank
  4. Achieved Level 6 Spanish upon graduation to be able to conduct total Spanish job interviews

National Taiwan University

B.S. Degree in Mechanical Engineering June 1998

  1. Joined dot-com start-up in the last year of college
  2. Majored in numerical analysis and engineering design
  3. Active participation in choreography and music band performance

Work

YUNDI Digital Studio / Morph Creative Ltd.

Business Development / Producer Nov. 2006 - Present

YUNDI Digital had been the primary online marketing production house of LENOVO Taiwan and Hong Kong (2008~2010). Meanwhile, for a long time, we serve STARCOM Media / ISOBAR / OGILVY / LEO BURNETT / YAHOO / TROJAN AD / UNI-SURF, as main web production contractor.

The highlights of my project lead experience are the following:

  1. Lenovo TW/HK member club site and dozens of event sites / Facebook Tab Apps / Facebook Games
  2. Samsung banner ads concept
  3. MontBlanc interactive banner ads
  4. Piaget interactive multimedia banner ads
  5. Piaget x Taipei Philharmonic Radio event site
  6. Cartier LOVE Day 1st gen. blog template
  7. Mitsubishi Outlander event sites
  8. Suzuki Swift banner ads
  9. Cathay United Bank credit card official sites and dozens of event sites
  10. AEGON Trans Globe Insurance mobile sales kit
  11. Taipei Fubon Bank, Fubon Gourmet Club site 1st gen. concept and production, including the 1st gen. logo type design
  12. Tong Lung Metal Industry 2008 corporate film script and production
  13. Yung Ching Charity Foundation iUD barrier free campaign site
  14. Yogofresh official site, Facebook event apps, and mascot design
  15. Asia for Jesus Association official site UI / responsiveness revamp
  16. DIAGEO Johnnie Walker / CIROC party camera app (iPad)
  17. Yu-cha Tea booth display design in Simple Life ShangHai 2014

NCL Media Ltd.

Account Manager May 2006 - Nov 2006

  1. Producer of Taiwan External Trade Development Council 2006 branding Taiwan film, in which there are interviews with Marketing Gurus Dr. Philip Kotler and Kevin Keller.
  2. Assistant producer of United Radiant Technology corporate image film production.
  3. Project leader of “Let’s be friends, Youth Travel in Taiwan Campaign of the National Youth Committee”.
    1. Conceptualized the international promotion booklet (12 reasons to come to Taiwan).
    2. Coordinated with the production team to draft the yearly promotion film.
    3. Launched PR event in Hong Kong.

Skills

Business / Marketing

  • Creative Planning
  • AdWord / SEO / Growth Hacking
  • E-Commerce

Programming / Software

  • Google Apps / Basecamp / Trello
  • HTML / CSS / Javascript
  • Data Analytics with R

Language

  • English
  • Chinese
  • Spanish

Recommendations

  • Having known Zac now for over six years, I know he brings a professional attitude to all of the work he undertakes. He is self-motivated and has built his company from the ground up. Initially an "ideas person", he then follows through on his ideas, putting in the time necessary to be successful.

    Mary GrangerMary Granger, Regional Director, Asia at ESADE Business School
  • When you think this businessman is too nice and too open-minded to be true. He is actually that nice and open-minded.

    Nadia HoNadia Ho, Creative/Story producing/Research
  • Zac was creative and always keeping morale up. Pleasure to work with.

    Chih-yu ChaoChih-yu Chao, Program Manager II at Microsoft