Innovation Design Consultant: Transforming Your Innovative Ideas into Tangible Business Opportunities Through Systematic Methods

In the rapidly evolving business world, innovation is no longer optional but a critical factor for enterprise survival. According to research by Clayton Christensen from Harvard Business School, only 5% of approximately 30,000 new products avoid failure, with a lack of user empathy being the primary reason for failure¹.

Astonishing Returns on Innovation Investment:

• Forrester research shows that every $1 invested in UX design can generate $100 in return²
• Adobe research indicates that creative investment can increase productivity by 78%³
• Creative enterprises can achieve revenue growth rates of up to 17%³

Seeking Innovation in Design and Development Often Requires External Perspectives

Hi 👋, I'm Zac Yang, a cross-disciplinary innovation strategist MBA from ESADE Business School, Spain / Bachelor's in Mechanical Engineering from National Taiwan University / Instructor at Taipei University of Technology's Interaction Design Department / Multiple entrepreneurial experiences

I am dedicated to helping businesses quickly validate innovative concepts at minimal cost, reducing the initial risk of product and service innovation, and assisting in smooth progression from concept to go-to-market.

Why Choose Me?

For 25 years, I have focused on helping businesses transform innovative ideas into market value. My unique strengths include:

1. Cross-Disciplinary Integration Capability Combining experience design, business strategy, and technical development to think about innovation challenges from multiple dimensions. Multiple entrepreneurial experiences ensure practical insights.

2. Precise Risk Management Using systematic innovation methods to verify the maximum business value with minimal resources. My holistic perspective helps you precisely identify core business opportunities.

3. High-Empathy Communication Skilled at coordinating complex stakeholder relationships, with deep listening and professional interviewing abilities. Capable of understanding the true value of innovation from the consumer's perspective.

My Research Toolkit

A collection of classic research methods and industry practices tailored for innovative product services, ensuring key insights can be extracted within 2-3 weeks with concrete, actionable recommendations:

1. User Depth Insights

   • Jobs to be Done Interviews: Identifying users' core problems
   • Stakeholder Interviews: Comprehensive understanding of service ecosystem needs
   • User Journey Mapping: Tracking every critical touchpoint of user experience

2. Service System Analysis

   • Service Blueprint: Examining front-stage and back-stage service operations
   • Business Model Analysis: Systematically assessing innovation concept feasibility
   • Value Proposition Evaluation: Precisely positioning product's unique value proposition

3. Validation and Optimization

   • Usability Testing: Directly observing user product interactions
   • Heatmap Analysis: Tracking user clicks and browsing behaviors
   • Rapid Prototype Testing: Verifying product concepts at minimal cost
   • Card Sorting: Understanding how users organize and comprehend information

Service Offerings

1. Product Service Innovation Workshop

Helping enterprises restructure innovation capabilities, providing systematic diagnosis and breakthrough solutions.
Core Items: Comprehensive business model diagnosis, innovation strategy reconstruction, executable innovation pathway design

2. Proof of Concept (POC)

Quickly validating business hypotheses and technical thresholds at minimal cost, transforming ideas into actual business blueprints.
Core Items: Business model feasibility analysis, innovation concept prototyping, investor communication strategy

3. Minimum Viable Product (MVP)

Building product prototypes with minimal resources to quickly obtain market feedback.
Core Items: Market positioning strategy, business value validation, rapid iterative development

4. Digital Product Optimization

Using data-driven methods to enhance digital product experience and conversion rates.
Core Items: User experience review, behavioral data analysis, optimization design proposal

Service Process

1. Needs Interview and Scope Definition (Free, 2-3 hours)

   • In-depth understanding of your business needs and goals
   • Initial feasibility assessment
   • Discussion of potential solution directions

2. Research Plan Development (Free, 3-8 working days)

   • Designing customized research methods based on project characteristics
   • Confirming project timeline and resource allocation
   • Developing a detailed work plan
   • Contract drafting

3. Project Execution Stages (Paid)

4. Continuous Optimization and Support (Paid, depending on project requirements)

   • Assisting in solution implementation
   • Providing ongoing technical support and consulting services
   • Periodic performance evaluation and optimization recommendations

Case Studies

Marketing Automation Platform Redesign

Mitac Enterprise Intranet Service Design (In Progress)

Recommendations from Colleagues

Marketing Automation Platform CEO - Dr. Que Jia-Hong

In our company's CRM marketing automation platform product redesign project, we were fortunate to collaborate with Zac. His role was not just that of a designer, but a comprehensive expert combining business vision and product professionalism.

This redesign project was challenging, with numerous user experience hurdles in our product. However, Zac's involvement injected new thinking and vitality into the project. He demonstrated keen insights into user needs and could simplify complex issues, proposing innovative design solutions that met user expectations while delivering business value. Each design proposal was truly eye-opening.

Even more admirable was Zac's project management capability. He excelled in communication and coordination, meticulously organizing complex project progress to keep team members and stakeholders aligned. Whether during stage progress presentations or detailed adjustments, Zac always handled everything comprehensively.

To anyone seeking a design expert, I sincerely recommend Zac. He is not just a designer, but a professional partner who understands how to maximize product value. Collaborating with him is not merely a design journey, but an exploration of deep user and business value insights.

Founder of HoHoKa Financial Education for Children - Feng Chang-Guo

Zac has been my friend and comrade for many years. I'm constantly impressed by his endless creative ideas and ability to integrate creativity with business realities.

What sets him apart from other consultants is his professionalism rooted in his open, passionate, and sincere personality, always able to provide that crucial "ding!" when teams hit a wall.

I believe his next venture will not only be professional but also filled with humane insights and care!

Blokcert CEO - Zhang Zhong-Yi

I have collaborated with Yang Dong-Yue on multiple blockchain projects. He is an outstanding strategy consultant, particularly skilled at extracting key insights.

Honestly, he is a talent I would very much want to have on my team.

Founder of Vsquare - Jeffrey Chen

Zac is a talent capable of deep insights and transforming information into useful perspectives. As an outsourced UX consultant, he demonstrated powerful analytical and communication skills, providing numerous excellent design suggestions during our website development and helping us understand our business more deeply.

Even after the project's completion, we continue to seek his business strategy advice. Collaborating with a business partner like Yang Dong-Yue is an honor. He is not only intelligent and diligent but, more importantly, has a unique ability to transform complex ideas into concrete, feasible solutions.

Co-Founder of Fugle.tw - Anyway Yeh

When it comes to user experience design, Zac is absolutely an expert! We're delighted that multiple services in our company have benefited from his advice and assistance. Zac achieves more than just an intuitive, user-friendly interface. Through natural yet profound user interviews, he understands and uncovers underlying problems and opportunities, using comprehensive experience design to further bring users positive, surprising emotions.

Marketing Director of Asia for Jesus Association - Sarah Tang

Always passionate, generous, and talented - people with such abundant thinking are rare. He is a friend worth cherishing. With a touch of perfectionism, strong intuition, and strategic thinking, continuously moving forward and learning, he is a loyal, trustworthy partner. Bring him your messy ideas, and while you might not find the exact key, you'll likely find an answer.

Contact

zac.yang@gmail.com or Line：@zacariasyang or What's app: +886987007019